BHU casecomp

Vamshi

🔹 Member 3: GTM & Product Strategy Goal: Build Citibank’s revival roadmap.

Define GTM for 2–3 focus segments (e.g., digital-only accounts for gig workers, SME loans).

Suggest new/modified offerings: vernacular app, no-minimum balance account, youth-focused credit products.

Suggest potential local partnerships (fintech, edtech, gig platforms).

Prepare content for Slide 5–7: GTM plan + product strategy.

🔹 Member 4: Marketing & Campaign Plan Goal: Make it relatable and scalable.

Create a 360° campaign idea: theme, tone, channels (social, influencer, OTT, UPI screens).

Add sample creatives or campaign taglines (local flavor + global trust).

Think of CX improvements: app redesign, WhatsApp banking, vernacular support.

Prepare content for Slide 8–9: Campaign + Marketing roadmap.